Marketing & Business /Marketing
Fundamentals of Marketing. Stage 2
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I've led 40+ marketing and operational excellence projects. My expertise covers a wide range of subjects, including
process design & implementation, trade & product marketing, category management, brand and communications.
Skills you will gain
To Develop and implement comprehensive marketing strategies in stages;
To Use modern promotion tools and understand digital tools;
To Conduct marketing research: analyze competitors, explore the market and target audience;
Course description
Entrepreneurs and business owners are hunting for specialists who can take a comprehensive look at marketing processes and help bringing the company to a new level
The training program is suitable for:
Digital Marketing specialists
You will supplement your marketing knowledge in all business processes of the company. Learn how to form comprehensive promotion strategies, effectively interact with other departments of the company, use the budget efficiently, increase and monitor the effectiveness of your work
Marketing managers
You will master all aspects of marketing, learn how to form comprehensive company promotion strategies, analyze processes and be able to shift the vector of work towards digital
BUSINESS LEADERS
You will learn how to understand marketing processes, manage your budget, draw up technical specifications and effectively build work with both your team and contractors
Course content
Section 1.Consumer
3h 23mImplementation of marketing functions in relation to the consumer;
Consumer Journey Map;
Psychological aspects of motivation;
Target audience;
Module summary
5m
Consumer strategies
34m
Consumer Psychology
1h 32m
Basic principles of Target Audience
11m
Consumer analysis
1h 0m
Section 2.Product
2h 26mThe analytical function of marketing;
The production function of marketing;
Marketing sales function;
Marketing management and control function;
Module Summary
5m
Product classification
29m
Product analysis
21m
Product
30m
Product analysis
1h 0m
Section 3.Price
3h 30mPricing systems and pricing policy of the company;
The basics of pricing;
Pricing strategies;
Types of discounts. Price management;
Summary of the module
5m
Pricing policy
16m
Pricing Policy
30m
Pricing Fundamentals
10m
Pricing Fundamentals
30m
Pricing strategies
6m
Pricing strategies
30m
Price and Value
50m
Price and Value
30m
Section 4.Place
3h 53mSales channels;
SEO promotion;
Website design and optimization;
Comprehensive Internet marketing;
Internet Marketing Tools;
Web analytics as an element of Internet marketing;
Module summary
5m
SEO
31m
SEO
30m
Internet Marketing
36m
Online marketing tools
52m
Online marketing tools
30m
Web analytics
18m
Web analytics
30m
Section 5.Promotion
2h 38mTheory and model of communication
The main goals and objectives of communication
Planning a communication strategy
End-to-end analytics to boost sales;
Positioning;
Brand Psychology;
Sales promotion;
The offer. Principles of development;
Contextual advertising. Yandex and Google;
Auto funnels to boost sales;
CRM systems and CRM marketing. The basics;
Customer retention. An increase in the average check. Services;
Media planning;
Communication module
37m
Communication Module
30m
Analytics
30m
Communications strategy
31m
Communications strategy
30m
Requirements
Basic knowledge in Marketing
Beginner
15h 52m
English
Video lectures
Study materials