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Marketing & Business /Marketing

Fundamentals of Marketing. Stage 1

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Evgenia Knyazeva

Expert
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I've led 40+ marketing and operational excellence projects. My expertise covers a wide range of subjects, including process design & implementation, trade & product marketing, category management, brand and communications.

Skills you will gain

To Develop and implement comprehensive marketing strategies in stages; To Use modern promotion tools and understand digital tools; To Conduct marketing research: analyze competitors, explore the market and target audience;

Course description

Entrepreneurs and business owners are hunting for specialists who can take a comprehensive look at marketing processes and help bringing the company to a new level The training program is suitable for: Digital Marketing specialists You will supplement your marketing knowledge in all business processes of the company. Learn how to form comprehensive promotion strategies, effectively interact with other departments of the company, use the budget efficiently, increase and monitor the effectiveness of your work Marketing managers You will master all aspects of marketing, learn how to form comprehensive company promotion strategies, analyze processes and be able to shift the vector of work towards digital BUSINESS LEADERS You will learn how to understand marketing processes, manage your budget, draw up technical specifications and effectively build work with both your team and contractors

Course content

Marketing. Definition, types, goals and objectives; Marketing functions; Marketing structure; Marketing Management; Mathematics. Basics for marketing;

Marketing fundamentals educational

0m

Fundamentals of Marketing

5m

Marketing purposes

1h 19m

Marketing functions

26m

Marketing Planning

13m

Marketing Purposes

30m

Marketing Functions

30m

Marketing planning

30m
Marketing research Quantitative research Qualitative research Reports, interpretation and raw data Pilot projects

Marketing Research

0m

Marketing Research

5m

Marketing Researches

1h 15m

Marketing Researches

30m

Raw data

9m

Raw data

30m

Pilot Projects

30m

Pilot Projects

30m
The market lifecycle Analysis of market opportunities Data analysis on the Internet Market. How to rate it quickly

Market

0m

Market strategies

5m

Markets

47m

Market analysis

34m

Market value

51m

B2B Market analysis

40m
Competitors. Analytical function Competitors. Production function Competitors. Sales function Competitors. Control control function Competitor Analysis Competitors. How to rate it quickly

Competitors

0m

Competitors strategy

2h 0m

Competitors strategy

45m

Competitors analysis

35m

Requirements

Basic knowledge in Marketing
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Beginner

13h 24m

English

Standard price
£256

Video lectures

Study materials