Marketing & Business /Marketing
Fundamentals of Marketing. Stage 1
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Skills you will gain
To Develop and implement comprehensive marketing strategies in stages;
To Use modern promotion tools and understand digital tools;
To Conduct marketing research: analyze competitors, explore the market and target audience;
Course description
Entrepreneurs and business owners are hunting for specialists who can take a comprehensive look at marketing processes and help bringing the company to a new level
The training program is suitable for:
Digital Marketing specialists
You will supplement your marketing knowledge in all business processes of the company. Learn how to form comprehensive promotion strategies, effectively interact with other departments of the company, use the budget efficiently, increase and monitor the effectiveness of your work
Marketing managers
You will master all aspects of marketing, learn how to form comprehensive company promotion strategies, analyze processes and be able to shift the vector of work towards digital
BUSINESS LEADERS
You will learn how to understand marketing processes, manage your budget, draw up technical specifications and effectively build work with both your team and contractors
Course content
Section 1.Fundamentals of Marketing
3h 33mMarketing. Definition, types, goals and objectives;
Marketing functions;
Marketing structure;
Marketing Management;
Mathematics. Basics for marketing;
Marketing fundamentals educational
0m
Fundamentals of Marketing
5m
Marketing purposes
1h 19m
Marketing functions
26m
Marketing Planning
13m
Marketing Purposes
30m
Marketing Functions
30m
Marketing planning
30m
Section 2.Marketing Research
3h 30mMarketing research
Quantitative research
Qualitative research
Reports, interpretation and raw data
Pilot projects
Marketing Research
0m
Marketing Research
5m
Marketing Researches
1h 15m
Marketing Researches
30m
Raw data
9m
Raw data
30m
Pilot Projects
30m
Pilot Projects
30m
Section 3.Market
2h 58mThe market lifecycle
Analysis of market opportunities
Data analysis on the Internet
Market. How to rate it quickly
Market
0m
Market strategies
5m
Markets
47m
Market analysis
34m
Market value
51m
B2B Market analysis
40m
Section 4.Competitors
3h 21mCompetitors. Analytical function
Competitors. Production function
Competitors. Sales function
Competitors. Control control function
Competitor Analysis
Competitors. How to rate it quickly
Competitors
0m
Competitors strategy
2h 0m
Competitors strategy
45m
Competitors analysis
35m
Requirements
Basic knowledge in Marketing
Beginner
13h 24m
English
Video lectures
Study materials