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Alfred Koch

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Dr Alfred Koch is a seasoned professor renowned for his expertise in strategic marketing. With over two decades of experience in academia and industry, Dr Koch brings a wealth of knowledge and real-world insights to his classroom. Holding a Ph.D. in Marketing from a prestigious institution, he has dedicated his career to researching and teaching the intricacies of developing effective marketing strategies. Driven by a passion for empowering students with practical skills, he is committed to fostering critical thinking and innovation in the field of marketing.

Skills you will gain

Understanding of strategic marketing, market analysis and brand positioning.

Course description

An intensive and comprehensive program designed for marketing professionals seeking to enhance their strategic acumen and drive business growth. This course equips participants with the knowledge, tools, and frameworks needed to develop and execute effective marketing strategies in today's dynamic business environment. Through a combination of theoretical insights, practical case studies, and hands-on exercises, participants will delve into key topics such as market analysis, segmentation, positioning, branding, and competitive intelligence. Led by industry experts and seasoned marketing practitioners, the course provides a deep dive into strategic marketing concepts and best practices. Participants will learn how to leverage market insights, consumer behavior trends, and emerging technologies to develop strategic marketing plans that resonate with target audiences and drive measurable results. By the end of the program, participants will emerge with a strategic mindset, enhanced analytical skills, and a robust toolkit to navigate the complexities of modern marketing landscape and achieve sustainable competitive advantage for their organizations.

Course content

Through a combination of theoretical insights, practical case studies, and hands-on exercises, participants will delve into key topics such as market analysis, segmentation, positioning, branding, and competitive intelligence.

Strategic Marketing

3h 0m

Requirements

Secondary education, a BA degree in marketing or 5 years of relevant work experience.
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Intermediate

3h 0m

Russian

Standard price
£96

Video lectures

Study materials