Marketing & Business /Marketing
Strategic Marketing
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Skills you will gain
Understanding of strategic marketing, market analysis and brand positioning.
Course description
An intensive and comprehensive program designed for marketing professionals seeking to enhance their strategic acumen and drive business growth. This course equips participants with the knowledge, tools, and frameworks needed to develop and execute effective marketing strategies in today's dynamic business environment. Through a combination of theoretical insights, practical case studies, and hands-on exercises, participants will delve into key topics such as market analysis, segmentation, positioning, branding, and competitive intelligence.
Led by industry experts and seasoned marketing practitioners, the course provides a deep dive into strategic marketing concepts and best practices. Participants will learn how to leverage market insights, consumer behavior trends, and emerging technologies to develop strategic marketing plans that resonate with target audiences and drive measurable results. By the end of the program, participants will emerge with a strategic mindset, enhanced analytical skills, and a robust toolkit to navigate the complexities of modern marketing landscape and achieve sustainable competitive advantage for their organizations.
Course content
Lecture 1.Strategic Marketing
3h 0mThrough a combination of theoretical insights, practical case studies, and hands-on exercises, participants will delve into key topics such as market analysis, segmentation, positioning, branding, and competitive intelligence.
Strategic Marketing
3h 0m
Requirements
Secondary education, a BA degree in marketing or 5 years of relevant work experience.
Intermediate
3h 0m
Russian
Video lectures
Study materials